Zack Scott Goes Virtual for Microsoft

Continuing a long and fruitful relationship with the good folks at McCann/SF, Zack Scott collaborated on a global trade initiative for Microsoft's Virtualization product along with SuperFad, who handled all of the CGI work. Don't ask us what the product does! McCann AD: MaryAnn Saltonstall

Say Cheese!

Why is it that when creative people are photographed for industry trade rags like ID Magazine or AdAge, the majority of them DO NOT smile? Come on people! Being a designer/art director doesn't mean you have to cop an attitude for your public persona. Maybe it's just me, but I try to show my best side whenever I'm photographed...just like my fellow industry media, account management and marketing executives. Check out THEIR mugs the next time you are browsing AdWeek, and compare it to those folks featured in the next issue of Creativity...I rest my case.