Monday, August 31, 2009

Comrade Shoots Stashes for MN Lottery

Moneystaches, that is... Colle & McVoy AD Dustin Black came to Michael Rodriguez (aka Comrade) recently with a wacky campaign riffing on the Monopoly board game's iconic character for Minnesota Lottery's Mega Monopoly game. Shot in-camera in Los Angeles using a custom mustache prop and a combination of agency and "real people" talent. The portraits were lit using Rembrandt as an inspiration, and a oil-painting effect was applied to the images in post to further push the classical, kitsch direction.
Here's what they look like as bus shelter posters...

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