Saturday, March 13, 2010

Ad Rags Becoming a Joke?

I feel sorry for the publishers, editors, art directors, writers and the rest of the people still trying to make AdWeek and BrandWeek look like legitimate trade publications. They've got so little "meat" on (in) them these days, they are more like newsletters with advertising. And Advertising Age isn't much better - especially if you take out the "Advertising Special Section" that's normally included. Our subscription to Adweek somehow lapsed (could have been that I got in the habit of ignoring the repeated mailings they sent trying to give us deals on renewing our subscription WAY before it was close to ending... I HATE that!), which we noticed after missing a few months' worth of paper. Decided to re-up and for some reason, added BrandWeek as well. BrandWeek arrived first and after getting the second copy containing only about 8 pages of editorial content, I canceled my subscription. Then AdWeek started arriving. The God-awful redesign was the first thing I noticed. And it's fashion model thinness. Apparently, they've also succumbed to the less is more trend afflicting almost every pub these days regarding the depth of editorial features, and are now serving up info in smaller bites that are more easily digested by us busy, distracted readers. If I see one more "By the Numbers" spread, I'm gonna, I'm gonna..... They even devote a page in the pub to printing comments from their blogs. If I wanted to read what people were saying online, I'd go THERE! Since the BrandWeeks have continued to roll in despite my canceling the subscription, I continue to spend the 5 minutes it takes to look at them, and am amazed how much content is the SAME in both pubs! I swear, sometimes it feels like they've just put a different (but similarly ugly) cover on the same damn magazine.
On the bright side, my subscription does provide access to the email news updates and, which has been more useful. I wonder how long they will continue the charade of producing the printed version.

No comments: