Brilliance from Boone Oakley

Charlotte, NC ad agency Boone Oakley hit one out of the park with it's new company website. The brainchild of agency creatives, Jim Robbins and Ryan Holland, the site is a collection of low-tech videos residing on YouTube that brilliantly position the company as a smart, creative, fun, contemporary alternative to the bigger, older, stodgier, inbred agency brethren found in Big City, USA. While Modernista! was the first agency I'm aware of to adopt a "siteless" approach to their web presence, their effort isn't nearly as successful at branding the company as Boone Oakley's. Web 2.0 won't just be about access. The content will still have to entertain and inform in order to get the attention that marketers and agencies are after. Boone Oakley has set the bar, and its already paying off. Not only has the intro video received over 120K views in just it's first six days, the agency has already received calls from new biz consultants, clients, the press and people like me, who are now out here in cyberspace, spreading the word. Credits: CDs: John Boone, David Oakley; Interactive Director: Bill Allen; AD: Ryan Holland; CW/Illustrator/Narrator: Jim Robbins; Producer: Craig Jeiniker; Media Director: Demian Brink; Strategic Director: Phil Smith.