John Paul Mitchell Systems just launched a broadcast campaign directed by Steven Lippman featuring three, very different artists to make a statement about the JPMS professional hair care, color and styling products. The campaign consists of four :30 spots and uses BBoy Junior, one of the world's top break dancers, Cory Duffel, a rule-breaking rebel pro skater, and Takashi Yamamoto, celebrity hair stylist, to align the brand with the inspirational feats of the talent. Besides directing the spots, Lippman shared CD/AD duties with Christianne Brooks, a long-time collaborator. Post production and FX by Radium.
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