Everyone wants to work. It's always been difficult to turn jobs down, and nowadays, few folks will no matter what the situation is. A recent experience reminded me of the importance of not losing sight of the "big picture" and knowing when (and how) to say no. This time it was a project for a sizable, national consumer magazine, but the same holds true for other types of clients/projects. The clients came to us for what at first sounded like a pretty cool series of images: three full page conceptual still lives illustrating the changing investment landscape and consumer mindsets due to our tanking economy. We NAILED it, and presented 2-3 sketches for each of the shots. The PE said everyone loved them, but that they weren't quite right for the feature (ie. not literal enough), and could we think about it some more and present some alternative directions? A weekend passed, the deadline loomed closer, and the following Monday, several new concepts were presented, getting a lukewarm reception. We were then asked to revisit the original directions, but to change them so they more closely fit the financial subject material (can you say, "literal"?!). After bastardizing the first round, making further changes, twice, we were finally ready to shoot. At that point, I believe EVERYONE was fatigued, and because it was too late to do differently, we forged ahead with approved concepts that NO ONE felt great about. Unfortunately, it showed in the work, and even after re-shooting one of the concepts, I'm certain both parties will bury these images once the feature runs. Looking back, we took the job not just because we felt it was a good creative opportunity, but because we felt we "needed the work". Even though editorial fees are at the bottom of the industry pay scale, something is better than nothing, right? - especially when things are tight. Sometimes not. We should have bowed out of the job gracefully when they reacted the way they did to the first (and certainly the second) round(s) of creative we presented. By not doing so, we put everyone through alot of frustration, the job went over budget, and most likely, they won't be calling us the next time they need imagery. Lesson learned. Again.